The Zippy Grill on Goldhawk Road Shepherd's
Bush is an almost perfect example of the 60s Wimpy-style cafe
interior. In 1953 England experienced the US beefburger anschluss
when the first Wimpy ('the square meal in the round bun') was
served at Wimbledon. Wimpy Bar franchises - hired from owner
Eddie Gold who had 12 in Chicago - were introduced into special
section of Lyons Corner Houses. By 1969 there were 460 Wimpy
Cafes in the UK and eight in Oxford Street alone. Wimpys maintained
their pleasant minimalist interiors for some time (good examples
can be seen in late 60s movies 'Bedazzled' & 'The Sorcerers')
but died off during the recessions of the late 70s. |